Rebranding to Tara Wilburn Photography ::{ Athens, Georgia wedding and engagement photographer }::


If you follow me on Facebook, you probably tuned in to see my live video last week. If you didn’t, you should know that there was a pretty big announcement that I shared with the world. In case you missed it, I’m filling you in now!

Having been a photographer of weddings and portraits (and everything in between) for over 7 years now, I have seen tremendous growth in this journey of being an entrepreneur. I’ve grown in my craft as well as my business altogether.

Part of being a business owner is evaluating and reassessing, all while attempting to head in a direction of success. Over the past year I’ve carefully assessed my business as Breath Of Light Imagery and analyzed the direction from which it has come, determined where I want it to go, and made plans for how I want to get “there“.

One of the biggest decisions I had to make was to simplify the name in which my business’ identity is built upon—a complete rebrand! My business is no longer Breath Of Light Imagery, but now is Tara Wilburn Photography! How exciting!

Since word had started to travel about the name change, I have had several questions asked to me in regards of my decision. To clear the air, I will go ahead and answer those questions right here right now.

  • Q. WHY?
    • A. It’s all about simplifying my brand and making better decisions for marketing. While Breath Of Light Imagery was a name that meant something special to me, what I had found in my experience working with this brand name was that it was a lot for people to remember… and even spell! It was also hard for people to immediately understand upfront what my business was about! Which all leads to confusion when it comes to “word of mouth” referrals. With client referrals being so vital in a small business, this was a risk I could not take anymore…About 6 months ago I was on the phone with a photography-related company that prompted for my contact information. When the associate on the other end of the phone asked for my email address, I had to spell it out for him way too many times before he ever got it down correctly! Which has always been the #storyofmylife! When he finally got the email address correct, he chuckled and said, “Wow! I would never email you! hahaha…”I didn’t know whether to be insulted or inspired…. My heart sank as I thought, “is that how prospective clients feel?!… Is it too much effort for them to email me at… Are they even spelling it right?!…” I wondered if people had ever tried to email me inquiries that never got delivered simply because it was too confusing. Or even just tried to access my website or Facebook page but had difficulty remembering how to spell it or what it even was in its entirety…

      In addition to that, there were several other unavoidable “signs” following that incident that were a huge nudge for me to move in a new direction. Needless to say, I had a rude awakening and I knew that the right thing to do was to make the change! No matter how much work that meant for me later on…

    • A. I personally have never been affiliated with another/larger “company” as a photographer. It’s always been just me. I plan to continue in the same path I always have gone. All it is, is a new name. That’s it! :)In retrospect, when I first began “Breath Of Light Imagery” there were a lot of uncertainties for me at that particular time. During that time I peaked an interest in dabbling in videography along with photography and I thought I might would want to offer that as a service. So the way I saw it, being identified as “imagery” instead of “photography” was a general term I could use to cover anything that met my creative talents. I now know that videography is not for me (and I have mad props to those who rock it out of the park!), and it’s not what I want to pursue with future clients.
  • Q. WHEN?
    • A. I’m really excited to be kicking off the new year with a bridal show! During this past summer I knew I wanted to go ahead and start looking into local bridal expos for 2018. As I was making my decision about which one to book, there was something that made me hesitate going ahead and locking my spot with any show. I knew that if the rebrand was ever going to happen it needed to happen before I committed to a trade show. And I needed to decide right then and there the name of which I’d be signing up as. So this process really has been going on for about 4 months or so. Now that it is Facebook official and my new website has launched, I guess you could say it’s already a done deal. Of course the whole process of changing each and every little thing takes time before everything is completed. I still have a ways to go. My website is up and running, but still is a work in progress. Go visit it at!

Please know that I am in no way bashing the thought of using creative names for your business/craft. This is just what is going down in my arena of life. What works for one person may not always work for another… but what I’ve learned from my experience over the past years might just enlighten someone else’s business path. And if that be the case, I’m flattered! 🙂

All in all, it’s an adventure I’m so excited to begin! Thanks to all of you who have supported me along the way! Those of you who continue to shout my name from the rooftops, you are so incredible! I love you! And hopefully this change of pace will make it easier for you to refer my name out to your friends!


Military Wedding at The Georgia Club ::{ Athens, Georgia Photographer }::

© Breath Of Light Imagery | Photography by Tara Wilburn


Unicorn Smash Cake ::{ Athens, Georgia Baby Photographer }::

Athens Georgia Baby Photographer


Motherly Love ::{ Flowery Branch Family Photographer }::

Athens Atlanta Georgia Family Photographer


Tyler + Sierra ::{ Industrial Chic Gold and Merlot Wedding // Jefferson, Georgia Photographer }::

© Breath Of Light Imagery | Photography by Tara Wilburn


Patriotic Mini Sessions ::{ Jefferson, Georgia Photographer }::

Athens Atlanta Georgia Family Photographer


Instagram Giveaway ::{ Athens, Georgia Photographer }::

IG Giveaway Ad NO DT

Your photographer, Tara Wilburn (@taramariewilburn) at Breath Of Light Imagery, is partnering with expert hair and makeup artist Shelby McDuffie (@shelbylane.mcxo) for an exclusive Instagram giveaway! For the first time ever, the two will collaborate their crafts to treat one winning lady to a professional photoshoot this summer. Entries are open! The winner might just be you!

Our Summer Giveaway includes professional hair and makeup services provided by Shelby McDuffie on the scheduled day of the photoshoot. The photoshoot will include up to 60 minutes with your photographer on-location anywhere within a 40-mile radius of Athens, Georgia. This giveaway also includes a generous $200 print credit to use in your online proofing gallery toward your digital collection, photographic prints, album, or wall art. The photo session is reserved for only one winning person and may be booked as any of the following types: lifestyle, headshot, maternity, boudoir, (pre wedding day) bridal, or high-school senior/teen.

The deadline for entries is June 30, 2017. The winner for this giveaway will be announced on July 4, 2017 at 8:00 A.M. via live video streaming on Instagram.

If you’re following us on Instagram, you should see our giveaway post that looks identical to the picture above. For each action described here, contestants will earn additional entries. The more entries a contestant earns, the better chance they have to win.
Action 1: “Like” the advertised photo on Instagram (double tap photo or click the heart icon).
Action 2: Tag another user in the comment section of the advertised photo.
Action 3: Post a selfie to Instagram using the hashtag #beautyshootwinner

This giveaway is not affiliated with Instagram. To be a winner of this giveaway, the contestant must be a female and at least 16 years of age. If contestant is under the age of 18, parental/guardian permission must be granted. Winner is granted 30 days prior to announcing results to claim their reward to Tara Wilburn. The winner must claim their reward by phone call to 706-338-6208 by the deadline established above. Failure to claim the reward within the amount of time granted will result in a forfeit of prize. Prize may not be exchanged for cash, but may be transferrable to a third party. This giveaway portrait session does not offer studio-styled services.

Spa Collective ::{ Athens, Georgia Spa }::

Hello, friends! I have some great photos to share with you from my visit to Spa Collective, a fresh spa that has opened up in Athens, Georgia about 6 months ago. The team at Spa Collective has really been successful in making the atmosphere feel beautiful and relaxing for their clients, while also bringing a modern taste to the overall look.

The spa was founded by Layne Lasseter, head esthetician and makeup artist, and established in the fall of 2016. Joining Layne in providing esthetics services is Jennifer Bridges of J Bridges Skincare. Elizabeth Sheppard brings amazing massage therapy services to Spa Collective. Recently Suzy Holcombe joined the team, providing massage services as well. These ladies actually met while working together at a local spa, where the foundation for their craft began to flourish. Who knew that only a few years later they would be inspired enough to open the doors to a spa of their own? Altogether, this group is more than able to go above and beyond to provide their clients with the spa treatment they are looking for.  Spa Collective specializes in skincare, makeup, massage, lash and brow tenting, microdermabrasion, waxing, and more!

I had such a great time photographing everything from professional headshots to the product line they distribute. Furthermore, I am the biggest cheerleader for small businesses. If you want to support this amazing team of servant-minded ladies, go show some love to their social media platforms and of course give them a call today!things to do in Athens Georgiabiocosmetics sold in athens georgiaeclectic spa in athens georgiaathens georgia spa treatmentAthens Georgia Spa Collectivespa decor ideatherapists at spa collectiveathens georgia spa collectivespa collectiveesthetitican massage therapy athens georgiaj bridges skincareathens georgia spaspa collective athens georgiafacials athens georgiamassage salon athens georgiaalpenrausch dr spiller biocosmeticsdr spiller biocosmeticsluxury spa athens georgiaspa productshomemade himalayan saltdiy himalayan salt

Sam ::{ Jefferson, Georgia High School Senior Photographer }::

Jefferson Georgia Senior Pictures Photographer